Estée Lauder Companies UX/UI
Estée Lauder Companies Global React Checkout Launch
UX/UI Lead working with all global product teams to launch react checkout. Currently live across all 19 ELC Global brands in all reagions across 300+ eccomerece sites.
Estée Lauder Delivery page
Estée Lauder Delivery page
Clinique Payment Page
Clinique Delivery Page
Clinique Delivery Page
MAC Delivery page
MAC Payment Page
MAC Delivery page
Estée Lauder SPP Optimizations
Worked directly with the Estee Lauder creative and eccom team to update and implement new UX features to Esteelauder.com product color carousel.
Update color selection carousel
Update color selection carousel
MPP Optimization UI/UX lead (multi brand project)
Working with a global team on testing new features for the Multiple Product Page then added features based on the results for an increase in conversion.
Hypothesis: Young consumers are a digital first customer that will prefer a 2up behaviors for navigating much quicker
TooFaced Mobile MPP Grid A/B Test: RESULTS Hypothesis was proven correct and the Two up grid won out. this result was not the same across other brands.
TooFaced MPP Grid Optimization A/B Test
Hypothesis: Customers will have an easier time shopping similar products on the MPP by replacing quickshop with ATB and adding a selectable carousel, Goal- increase conversion
