UI Design
Made key updates to DavidYurman.com and DavidYurman.com/mens optimizing the customer experience, art directing key editorial content, updating the graphic design and updating the UX to decrease clicks to purchase.
Re-Design David Yurman Mens Desktop Product Landing Page
Re-Design David Yurman Mens Desktop Product Listing Page
Re-Design David Yurman Mens Desktop Product Detail Quickview
Re-Design David Yurman Mens Mobile Product Detail Page
Re-Designed David Yurman Mobile Navigation
Re-Designed David Yurman Mobile Footer Navigation
Re-Designed David Yurman Desktop Footer Navigation
Mobile Customer Service Hub Update
Customer Service Hub Desktop Update
Email Capture Modal Mobile Update
Email Capture Modal Desktop Update
David Yurman
Art Direction, UI Design
Art Directed supplemental shoot to align the site Landing page with the DY Campaign.
Art Directed Key Imagery for Product Launch Email.
Art Directed Hero Imagery
Designed Product Launch Page.
Art Directed Hero Imagery
Designed Product Launch Page.
Designed the Gemstones landing page as well as art directed all the imagery for the page working on set with the photographer to ensure final image met page needs.
Worked on set with the photographer to ensure that the raw stone image would sit well on the landing page next to the other gemstones.
Art directed photoshoot for each gemstone DY uses in their products. These gemstone shots were used throughout the site on the PDP and other pages.
Work on set with the photographer and the Senior Art Director to ensure that the product hero shots would highlight the product, and still live nicely on the product detail page.
Art Directed monthly birthstone shots to be used throughout the site, in email marketing, on the PDP and other pages.
Art Directed monthly birthstone shots to be used throughout the site, in email marketing, on the PDP and other pages.
Art Directed monthly birthstone shots to be used throughout the site, in email marketing, on the PDP and other pages.
Art Directed monthly birthstone shots to be used throughout the site, in email marketing, on the PDP and other pages.
Art Directed a yellow diamond ring shoot for email and social.
Illustration Art Direction for DY.com Customer Service.
Final illustration on Customer Service Email
Final illustration on DY.com Customer Service landing page
Designed & Art Directed Key Editorial Content
For The Launch of DY Cable Book Email
Designed & Art Directed Key Editorial Content
For The Launch of DY Cable Book Landing Page
Worked with the Creative Director to design and print "The DY Woman" book for external agency educational use.
Email Marketing
Designed email templates and art directed supplemental content to support key product in marketing campaigns.
David Yurman SS17 Product Launch
Re-designed the campaign to enhance the David Yurman Men's Campaign Launch.
Re-designed the campaign shot by Vogue to enhance the David Yurman Bel Aire Campaign Launch.
Re-designed the wholesale creative to enhance the David Yurman Women's Product Highlight email.
Pearls Introduction driving to a custom landing page.
David Yurman Men's Styling
David Yurman Wellesley Link Product Launch
David Yurman Fathers DayProduct Launch
Bridal Introduction for F17
Digital Marketing Creatives
Designed and art directed creatives to be served across the brand’s digital presence.
This includes the homepage, digital ad campaigns, blog posts, social media, Vogue.com, Elle.com and email marketing.
Art Directed imagery for seasonal wedding digital ad
Art Directed imagery for seasonal digital ad
Designed for use across Vogue.com
Art directed key images for Father's Day digital ads.
Designed of new mens seasonal launch.
Designed of new mens seasonal launch.
Designed of new mens collection launch.
Art Directed key imagery for use in regional store opening announcements.
Designed for use across ELLE.com